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09-14 17:32

使命需想明白三個問題 經過多年以後,你一定要想明白,你有什麼?你要什麼?你能放棄什麼?這三個問題決定了你這家企業,在教育學上稱之為使命。你要想做戰略,離開了這些問題,一切都是空的。所以第一天,你要把戰略的基礎理一理。人要活的長,活健康了,活快樂了就三件事情。企業也一模一樣。 如果你沒有準備好,給你10萬、5萬、1萬個員工,你是非常不快樂的。但可能2個人你會非常快樂。所以做戰略,第一個問題,先想明白:你有什麼、你要什麼、你能放棄什麼。我把這稱之為「使命感」。只要是一個組織,他要能生存下來,一定是有一個堅強的使命。



As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.” From the start, we’ve always strived to do more, and to do important and meaningful things with the resources we have. We did a lot of things that seemed crazy at the time. Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And we haven’t stopped there. We are still trying to do things other people think are crazy but we are super excited about. We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant. Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet. I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President. What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead.
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